Animated Sign Technology allows media owners to significantly increase their site-occupancy levels and win new campaign budgets without having to change the frames or structures of their existing sites. Media owners are able to provide significantly better packages by simply upgrading their existing sites with Animated Sign Technology, which can be done very easily, quickly and cost effectively.
Animated Sign Technology empowers advertising agencies with greater flexibility in the design of their clients' outdoor messages, which can be passed on to their clients as "added value".
Animated Sign Technology puts advertisers in a far better position to win the battle for audience attention, as a moving image will always be more eye-catching and visually impactful than a static image. Advertisers now have an unprecedented opportunity to synergise their outdoor, indoor and television campaigns and achieve greater message consistency and brand awareness in their above-the-line advertising.
Animated City Light Usage
Animated City Light enables outdoor and indoor media owners to replace the static, single-image messages that have to date characterised their advertising sites, with a far more effective and eye-catching animated sequence of up to six individual images. Animated City Light can be applied to any flat surface up to 1.2 m x 1.8 m size without changing the formats or parameters of existing sites.
By simply upgrading their existing static sites to an animated sequence of up to six images, indoor and outdoor media-site owners can now provide advertisers with an unprecedented opportunity to synergise their outdoor, indoor and television campaigns. Media owners can now provide significantly better packages, agencies have greater flexibility in the design of their clients' outdoor messages, and advertisers can "tell the same stories" that they tell through their television campaigns on their outdoor advertising.
